ECOR, the global leader in sustainable materials and solutions for the circular economy, today announced that Hazel Henderson, a world renowned economic analyst, author and the pioneer of sustainable ethical finance, has joined its Advisory Board.

The Board will influence ECOR’s long-term circular economy and sustainable product vision and actively advance best practices with industry leaders to integrate ECOR-based materials and products into their supply chain.

“Hazel brings deep knowledge of sustainable development and a global network of industry leaders, innovators and financiers that recognize the importance of creating measurable, scalable and immediate environmental impact, and recognize the critical importance of the circular economy,” said Jay Potter, CoFounder of ECOR. “Hazel will be a dynamic and strong asset in guiding our Advisory Board members as they exchange ideas, advocate for ECOR among their communities, and share experiences in navigating evolving and global market trends related to a circular economy.”

Hazel is the Founder of Ethical Markets and produced the Ethical Markets television series on green and socially responsible investing. She is author of 9 books, including “Mapping the Global Transition to the Solar Age“, The Green Transition Scoreboard®, and 2017 report on “Deepening Green Finance.”

Henderson said, “I’m excited to join the ECOR Advisory Board, because the company is revolutionizing the recycling industry and is helping name brands and smart cities save money, by designing more sustainable ECOR-based products, and re-using their own waste to make ECOR, instead of traditional wood-based materials that require cutting down trees,” “Consumers everywhere are demanding more sustainability from brands and government, and ECOR is leading the way in empowering brands to use cradle-to-cradle design principles and engage in the circular economy, in a manner which reduces costs and wastes, and grows their businesses.”

ABOUT ECOR®
The ECOR product line of sustainable materials are designed to be made from 100% recycled content, certified cradle-to-cradle, 100% bio-based, recyclable, compostable and to provide sustainable and healthy material solutions for the architectural, furniture, print and packaging industries. The ECOR technology is an innovative high-value recycling process designed to increase the types of recyclable waste, decrease dependence on wood-based products and materials, and to enable the design principles of a circular economy for complete recyclability. Visit ECORGLOBAL.com to learn more.

ABOUT ETHICAL MARKETS:
Since 2004, Ethical Markets Media and its global Advisory Board, help accelerate the global transition from fossilized economies to the cleaner, more inclusive, knowledge-richer green economies of the Solar Age (as outlined in Henderson’s books in 800 libraries in over 20 languages worldwide). In addition to the Green Transition Scoreboard ® , other intellectual products include: Principles of Ethical Biomimicry Finance ® ; the global TV series “ Transforming Finance “ distributed to educational markets by www.films.com; the EthicMark® Awards for Advertising that Uplifts the Human Spirit and Society , now accepting nominations for its 2017 Awards at www.ethicmark.org; the EthicMark®GEMS certification www.ethicmarkgems.com and other standard-setting for the global transition to sustainable societies ratified by 195 country members in the United Nations Sustainable Development Goals (SDGs). Visit www.ethicalmarkets.com to learn more.

MEDIA CONTACTS
Dr. Hazel Henderson 904.829.3140 Hazel.henderson@ethicalmarkets.com

Kevin Davis 858.779.4538 kevindavis@ecorglobal.com

Lucky Buddha Beer Goes Green with Sustainable Displays in Walmart

Sustainable Point-of-Purchase Displays made with ECOR advance Walmart’s collaborations with vendors to encourage sustainable practices and products

Tuesday, February 10, 2015, Carlsbad, CA – In April 2014, Wal-Mart Stores, Inc.’s president and CEO Doug McMillon invited top executives fro
m major suppliers to the company’s Sustainable Product Expo and challenged them to collaborate to explore more sustainable practices and products. Commitments NET_ECOR_LuckyBuddha_Perspective-Empty_webwere made by a number of suppliers, and among those commitments were goals to advance standards for more sustainable in-store marketing materials and point-of-purchase displays.

Walmart, Lucky Buddha Beer and Noble Environmental collaborated to create sustainable end-cap displays made with ECOR®, which will be placed in select Walmart stores. Lucky Buddha Beer is the second fastest growing import beer brand in supermarkets in the United States.[1]

“In 2005, Walmart took on the three aspirational sustainability goals that encompass all areas of our operations and products, including energy, waste and sustainable products,” said Manuel Gomez, vice president of Sustainability for Wal-Mart Stores, Inc. “Since those goals were communicated, we’ve aggressively worked to address waste in our own operations as well as in the products we sell and associated packaging. That’s why we’re pleased Lucky Buddha Beer has worked with Noble Environmental Technologies to develop this sustainable point-of-purchase display that will appear in select U.S. Walmart stores, which will support our commitment to reach zero waste to landfill by 2025 in our operations.”

ECOR is an advanced sustainable building material that was developed by Noble Environmental Technologies and the United States Department of Agriculture to be non-toxic, VOC-free, made from 100% recycled materials and is 100% certified bio-based to be used as an alternative for traditional wood, plywood, corrugated and plastics. Traditional displays in the retail environment are made from corrugated cardboard, they fray quickly, require replacement often, while displays made from ECOR could last over a year without breaking down or fraying; an ongoing challenge for most traditional display materials.PackageOneLogo

“We are thrilled to be working hand in hand with Walmart to showcase Lucky Buddha Beer inside their stores on what we believe is a sustainable and durable flat-pack point-of-purchase display,” said Kevin Swadish, CEO of Sage Beverages.

“Walmart’s focus on supply chain sustainability makes ECOR an excellent material for Lucky Buddha Beer to use on this store display rollout,” said Robert Noble, Founder and CEO of Noble Environmental Technologies. “Walmart has done a stellar job in establishing and measuring achievement of sustainability goals, and increasing recycling practices. By suppliers integrating ECOR into the supply chain for displays like Lucky Buddha Beer, there is an opportunity to further reduce material use, logistic costs and carbon footprint. Furthermore, ECOR displays enable efforts to close-the-loop for waste, and are designed to be converted into ECOR and other recycled materials at the end of their lifecycle.”

Tom, Kandris, CEO of PackageOne, Inc., an innovative manufacturer of Corrugated Displays and Packaging said “PackageOne is very excited to be able to work with ECOR. The material properties enable designs and configurations unimaginable with traditional display materials. ECOR, and hybrid ECOR and corrugated displays, provide elegance and durability in ways that corrugated alone cannot.”

LuckyBuddhaLogoAbout Lucky Buddha Beer

Lucky Buddha Beer (www.Luckybuddhabeer.com) is brewed at the Thousand Island Lake, fusing the finest quality malt, hops, rice and water from this pristine region delivering a lager beer that is truly an enlightened brew. Lucky Buddha is imported by Sage Beverages (www.sagebeverages.com), headquartered in Carlsbad, CA.

[1] Based on IRI Advantage data for the year ending November 23, 2014.

ECOR is a finalist in the 2014 Edison Awards

Wednesday, 19 February 2014 by
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