Big, real, world-beneficial changes are difficult to achieve. As humans on Earth our lives are dominated by the way we live – by the things we consume to live, and the means by which we consume them. This model has remained largely unchanged since the dawn of consumer economies. And we are killing ourselves and the planet one “good market decision” at a time – consuming finite, virgin resources and consuming these resources single-use.
Rapid innovation, expansion, and improvements in comfort and way-of-life, but with vast negative impacts.
This consumption has, and continues at an alarming rate to drain global resources, resulting in inefficient resource utilization and the creation of vast amounts of waste.
We need to change the way products are conceived, designed, engineered, created, used and recycled for first, second, third and future uses.