Cradle to Cradle Innovation Challenge Finalists
144 applicants were screened by Cradle to Cradle certification experts, toxicologists from ToxServices, and building professionals from Make It Right. These judges selected 10 finalists who are now being considered for the $250,000 cash prize. The 10 finalists represent alternatives to a range of traditional building products, including insulation,paint, drywall, siding, roofing, and construction panels.
To win the Challenge, products must emulate the criteria of the Cradle to Cradle Certified Product Standard: material health, material reutilization, renewable energy & carbon management, water stewardship, and social fairness. Winning products must also be accessible for the affordable housing market, where health impacts from conventional building materials are rising at an alarming rate.
Three winners will share the cash prize, with 1st place receiving $125,000, 2nd winning $75,000 and 3rd getting $50,000. The three winners will be announced on November 15th, 2013 at the Institute’s Innovation Celebration gala In New York City.