LS&Co. Expands Clothing Recycling Initiative to All U.S. Stores
As part of its sustainability initiatives, the iconic denim brand Levi Strauss & Co. is taking a step toward reducing this massive stream of potentially recyclable waste by offering customers a pathway to recycling clothing (and shoes).
Levi’s has made strides in recent years toward a greener and more eco-friendly way of doing business, with a full life cycle assessment of its products, a water recycling program in its production facilities, a Water Less™ finishing process for jeans, and even the recommendation that customers don’t need to wash their jeans.
The latest initiative is an expansion of the company’s clothing recycling program, with Levi’s now accepting unwanted clothing and shoes of any brand at all of its retail stores and outlets in the US, where the items will be either “re-worn, repurposed, or recycled” by its clothing collection partner, I:CO. Customers who bring in even a single item of clothing to be recycled will receive a 20% off voucher good on any regular-priced item of the company’s clothing at the store. We partnered with I:CO to make the Levi’s collection boxes out of eco-friendly ECOR.
Read Levi’s Unzipped blog post here.