EYELEVEL and ECOR have formed a strategic partnership around their shared vision to realize and co-create circular retail environment solutions. The announcement comes during Holland’s Circular Economy Week, a living lab of innovations and a breeding space for international partnerships.
EYELEVEL’s heritage with retail experience design coupled with ECOR’s sustainable core material will yield retail products including point-of-purchase and point-of-sales displays, cabinets, signage, luxury packaging and merchandise materials. This collaborative portfolio enables brands to design and develop waste-free store concepts that are fully recyclable at the end of their use.
“This is an ideal partnership for EYELEVEL. As we drive our vision in building sustainable retail environments for the brands we love, we relentlessly pursue collaborative partners who are as equally conscious and purposeful,” shares Ben Jensen, Global Director of Design & Innovation. “ECOR was built on offering a supremely innovative alternative to the industry norm. This partnership reinforces that the future of retail lies in earth-friendly practices.”
ECOR will provide the necessary R&D facilities and knowledge on creating a fiber-based alloy, while EYELEVEL identifies and onboards fabricators in its network who can work with the material to manufacture fixtures and collateral. ECOR is 100% bio-based, and 100% comprised of recycled waste to provide alternatives to wood and paper-based materials. It’s 100% recyclable and is cradle-to-cradle compliant. Additionally, ECOR products are free of formaldehydes and volatile off-gassing components (VOC’s), improving air quality in stores.
“Brands now can choose to upcycle their own waste stream such as packaging materials, office paper and waste textiles into valuable brand concepts” says Eric Logtens, CEO of ECOR Europe and Global director circular economy. “This really brings the circular economy to the consumer.”
The first results of the collaboration are expected to hit the market before the end of the year.
EYELEVEL is a global team of designers, doers, planners, and makers. Our vision is to be the first choice partner in innovation and sustainability for leading brands that strive to reinvent the customer experience. We’re in the business of global brand theatre; we craft the experiences, objects, and spaces that allow the brands we love to take center stage. We started this journey over 20 years ago, and more than 620 people, 14 offices, and four continents later, we’re tackling an even greater challenge: how do we leave this retail industry better than we found it? We’re innovating through earth-friendly practices, corporate social responsibility, and a renaissance of our roots: design thinking methodology applied to business solutions.
ECOR enables others to achieve their circular economy ambitions. NOBLE Environmental Technologies Corporation has developed the ECOR technology. It is a waste-to-product manufacturing process and results in high-performance, sustainable and healthy materials, which uniquely enable the circular economy principles of starting with waste resources and enablement of recycling at the end of a product’s life cycle. ECOR is made of 100% recycled cellulose fibers locally sourced from urban, farm and process waste materials, is completely free of toxins and VOCs and C2C certified. ECOR is solely made with water, pressure and heat whilst offering an advanced design, great performances and versatile design opportunities.