The Netherlands-based paper manufacturer, Van Houtum, has announced a €5 million investment in a joint venture for the production of ECOR, a sustainable alternative to particleboard and other materials, made from recycled waste resources ranging from paper and agricultural waste, to textiles and even beverage cups as a raw material feedstock. The ECOR green building materials emerged on the Netherlands market about a year ago, from a regional subsidiary of Noble Environmental Technologies in Venlo.

The ECOR panels that will be manufactured by the Van Houtum joint venture with Noble Environmental Technologies, will be an alternative to materials like MDF or chipboard, both in manufacturing process and chemical composition. The ECOR manufacturing process binds the cellulose fibers to each other, without the use of toxic glues and resins, using only water, heat and pressure. The panels can be used for anything to make anything including wall and ceiling tiles, furniture, print and packaging.

The recycled waste that will be used to make ECOR will be sourced from regional enterprises and institutions, including the Schiphol Airport, recycling centers and manufacturing organizations. According to Van Houtum, many companies regularly produce cellulose fiber waste and they are now looking for a circular economy solution to recycle and re-use this waste. Bas Gehlen, Managing Director of Van Houtum, said “We are working with many companies and institutions, such as the Amsterdam Schiphol Airport, the Schiphol Trade Park, regional water boards, and provinces like Friesland to provide a circular economy solution to convert their problematic cellulose fiber waste – think of grasses like miscanthus, old clothes and even paper drinking cups. We can convert this waste and more into the ECOR-based alternative materials and products they currently buy.”

Competition in Paper is Currently Very Fierce

Van Houtum has been family owned for eighty years and is one of the last remaining independent paper mills in the Netherlands. They produce many private label toilet paper and paper towels products, with their most popular product being Satino Black, a cradle to cradle certified bathroom tissue.

“We have two large paper manufacturing machines located at a business complex near Roermond, and had planned to replace these machines, but have refrained from doing so due to the fierce competition in the regional paper market and the uncertainty of getting a return on the millions in equipment investment required”, says Gehlen.

Gehlen (50) has served as Managing Director for the past five years, following the retirement of Henk van Houtum (63) as CEO, who is is still active as an advisor, auditor and the sole shareholder.

The Distinction of a Sustainability Profile

Bas Gehlen

Bas Gehlen

For a small paper producer – with 200 employees and €60 million in annual revenue – to distinguish itself from the international giants like Kimberly-Clark and SCA, Van Houtum has positioned itself as the leading producer of truly sustainable products, made from 100% recycled content and with the design principles of the circular economy. For decades, they have been making 100% recycled paper by removing ink, chalk, and other contaminants from recycled paper products.

With an annual production of 70,000 tons of paper, Van Houtum uses many other waste resources for nearly one third of its’ raw materials needs beyond wasted paper, which includes recycled tetrapak beverage containers.

But Gehlen realizes that, given the competition in the paper market, innovation is a necessity and sustainability is in demand. Which is what lead to their investment, with a foreign partner, to produce the ECOR panels which are made from 100% recycled cellulose fiber, 100% recyclable and free of toxic glues and VOCs. Gehlen has high expectations of the collaboration with Noble, saying “This is a unique step in the history of Van Houtum.”

The Know-How of a Strategic Partner

The joint venture partner, United States-based Noble Environmental Technologies, has invested ten years of research and commercialization in advancing the ECOR technology and manufacturing process to make superior building materials, that cost less and are made from waste. “We know all about fiber, pulp and paper” said Gehlen, “but not how to make building materials. That is the knowledge and expertise of our partner, Noble.”

Eric Logtens, CEO of Noble BeNeLeux, said “ECOR has been in sold in Europe for several years now. We built the first manufacturing facility in Serbia, where cellulose fiber waste has been converted into ECOR panels. Our ambition has been to build an ECOR facility in the Netherlands and throughout Europe with strategic regional partners, like Van Houtum.”

They will begin producing ECOR this Spring in town of Swalmen, where an ECOR R&D facility will begin manufacturing these materials. Then in early 2018, the large scale production facility will be operating alongside the current paper manufacturing operation.

EDITOR’S NOTE: The English translation of this article was done internally by Noble Environmental Technologies, with minor edits for accuracy, clarity and readability.






In the 21st century, product and material choices hold greater importance than ever before. There is an informed and growing awareness of the problems faced by a finite supply of resources, including wood, metals and petroleum-based plastics. Furthermore, significant health concerns are being recognised related to toxic additives and VOC’s inherent in manufactured building materials, especially those used in the workplace, schools, hospitals and elsewhere. The continued growth in global population, landfill waste and associated costs of waste management alongside related issues of recyclability raise additional concerns that must be addressed by the marketplace.

Some of these challenges can be negated by new design approaches, that result in easier disassembly and recyclability, thus maximizing the value of ingredient materials and components in products. It also requires the development of new business models that provide even better services in sectors like mobility, which aid the more effective use of materials and products, and the increased efficiency in energy usage.

When it comes to those materials that are used, a commonly overlooked consideration is ensuring that the palette of materials used is effective, flexible and profitable in the long-term. What are the needs for material, component and product development in the global economy?

That’s where ECOR, a new material developed by Noble Environmental Technologies, has the potential, and is beginning to, play a key role. ECOR has been developed in the context of increasing awareness of finite material stocks and the need for a better circulation of resource value in the economy, utilizing waste cellulose fibre as the key ingredient.

Read full article here.


LS&Co. Expands Clothing Recycling Initiative to All U.S. Stores

As part of its sustainability initiatives, the iconic denim brand Levi Strauss & Co. is taking a step toward reducing this massive stream of potentially recyclable waste by offering customers a pathway to recycling clothing (and shoes).

Levi’s has made strides in recent years toward a greener and more eco-friendly way of doing business, with a full life cycle assessment of its products, a water recycling program in its production facilities, a Water Less™ finishing process for jeans, and even the recommendation that customers don’t need to wash their jeans.

The latest initiative is an expansion of the company’s clothing recycling program, with Levi’s now accepting unwanted clothing and shoes of any brand at all of its retail stores and outlets in the US, where the items will be either “re-worn, repurposed, or recycled” by its clothing collection partner, I:CO. Customers who bring in even a single item of clothing to be recycled will receive a 20% off voucher good on any regular-priced item of the company’s clothing at the store. We partnered with I:CO to make the Levi’s collection boxes out of eco-friendly ECOR.

NET_ECOR_ICOLevisBoxRead Levi’s Unzipped blog post here.

Sustainablog talks about ECOR

Sunday, 07 December 2014 by