Foundational to the Circular Economy & Transformational for Green Building

The circular economy aims to eradicate waste – not just from manufacturing processes, but systematically, throughout the life cycles and uses of products and their components. Indeed, tight component and product cycles of use and reuse, aided by product design, help define the concept of a circular economy and distinguish it from the linear take–make­–dispose economy, which wastes large amounts of embedded materials, energy, and labor.

The Ellen MacArthur Foundation, with analysis by McKinsey & Company, have lead the charge to convert the philosophy of a circular economy, into a participatory engagement by the world’s largest companies. Their most recent report demonstrated an annual trillion dollar opportunity globally in net energy and material cost savings for companies making the transition to circular economy, driven by factors such as increased design for re-use and introduction of new business models. Additional benefits include higher resilience, growth, innovation, and job creation.

Organizations already committed to engaging in the circular economy and foraging the way, via the Ellen MacArthur Foundations CE 100, include: Apple, Autodesk, Chervon Group, Cisco, Desso, H&M, Hewlett Packard, IBM, IKEA, Kingfisher, Marks and Spencer, Nespresso, Philips, Rabobank, Renault, Scottish Government, Steelcase, The Coca Cola Company, Vodafone.

The European Commission has already adopted the Communication “Towards a circular economy: a zero waste programme for Europe” and annex, establishing a common and coherent EU framework to promote the circular economy. Their goals include: boosting recycling and preventing the loss of valuable materials; showing how new business models, eco-design and industrial symbiosis can move us towards zero-waste; reducing greenhouse emissions and environmental impacts.

As governments, corporations and other entities begin to engage in the circular economy, ECOR will play a foundational role. As a conversion technology, offers a comprehensive solution to recycle a significant portion of their waste stream (including many types of cellulose waste that is currently discarded). Furthermore, it offers a vast array of applications for their use in operations, products and buildings.