H&M, as a leader in the fast fashion industry, decided to break the corporate schemes by partnering with The Do School in Hamburg (Germany) to bring 18 people from 15 countries to re imagine the store concept.

The Green Pop-Up store was built in just took 48 hours. The pop up store was the result of the collaboration with the Hamburg DO School, which worked together with H&M to integrate sustainable practives for the built environment and ECOR was used as one of the primary building materials for the store’s retail storage and shelving units.

“My vision of H&M is a constantly learning organization, and the cooperation with the DO School means that all colleagues at H&M can develop and realize their professional dreams “Said Angela Gallenz, Human Resource Manager, H & M Germany.